Tejaas Tamilselvan
Grouppal Super Application — Case Study

To reduce navigating multiple fragmented platforms to shop.

Role
Associate Senior UX Designer
Scope
Research, UX strategy, wireframes, UI
Client
Grouppal
Context

Why are we solving this problem?

Market

Users often switch between different platforms to discover products, shop, book services and complete transactions.

Product

Shopping for a product and booking a service require very different journeys, making it challenging to bring them together seamlessly.

Impact

As more categories and services are introduced, users need a simple way to discover what they need without getting lost in the experience.

My Role & Team

I'm an Associate Senior UX Designer.

I contributed to the end-to-end design of Grouppal's Super Application, from defining the experience architecture and user journeys to designing core shopping, service and transactional experiences.

Shivaranjani Ravisankar
Lead UX Designer
Aakash Raju
Senior UX Designer
Varun
Associate Senior UX Designer
Surya Prakashan
Senior UI Designer
Approach

Proactive Discovery

MAP

Map the user ecosystem

We mapped the different needs users could fulfil through Grouppal, from discovering products and services to purchasing, booking and managing transactions. We broke down key journeys to understand how users discover, evaluate and act across different categories and experiences.

PAT

Identify common patterns

We identified common behaviors across different user journeys to create familiar interaction patterns throughout the app. This helped connect shopping, service booking & other experiences while keeping each journey flexible to its specific needs.

Findings

Insights From Discovery

Multiple paths, one need insight — flexible product and service journeys
01

Multiple paths, one need

A user's goal may lead them to a product, a service or a combination of both. The experience needed to support these paths without forcing users into rigid categories.

Discovery drives the experience insight — finding the right option quickly
02

Discovery drives the experience

With a wide range of products and services, helping users find the right option quickly was as important as the transaction itself.

More choice, clearer structure insight — information architecture across combined experiences
03

More choice, clearer structure

Bringing multiple experiences together increases choice, but without a strong information architecture, that choice can quickly become overwhelming.

Execution

Design Strategy

Home & Discovery screen — products, services, categories and personalised content
01 / 05

Home & Discovery

The Approach

Designed the home experience as the primary discovery layer, bringing products, services, categories and personalised content together while keeping the most relevant actions immediately accessible.

What It Solves
  • Faster discovery — helps users find relevant products and services quickly
  • Clearer exploration — organises a broad ecosystem into easily navigable categories
  • Reduced platform switching — brings multiple everyday needs into one experience
Product Discovery screen — category browsing and comparison
02 / 05

Product Discovery

The Approach

Created a structured browsing and product discovery experience that helps users explore categories, compare options and move naturally from discovery to product details.

What It Solves
  • Easy product exploration — makes large product catalogues easier to browse
  • Better decision-making — surfaces relevant information before purchase
  • Faster product discovery — helps users reach the right product with fewer steps
Service Discovery & Booking screen — availability, selection and booking
03 / 05

Service Discovery & Booking

The Approach

Designed service discovery around the same experience while adapting the journey for service-specific needs such as availability, selection and booking.

What It Solves
  • Simpler service discovery — helps users find services alongside products
  • Clear booking journey — makes the transition from exploring a service to booking it more intuitive
  • Unified experience — keeps service bookings within the same platform
Cart & Checkout screen — pricing, delivery and payment in a progressive flow
04 / 05

Cart & Checkout

The Approach

Designed a streamlined purchase journey that brings together selected products, pricing, delivery details and payment actions into a clear, progressive flow.

What It Solves
  • Reduced checkout friction — keeps essential purchase information easy to review
  • Clear order summary — helps users understand their purchase before payment
  • Faster completion — minimises unnecessary steps between cart and confirmation
Profile & Orders screen — account information and order history
05 / 05

Profile & Orders

The Approach

Centralised personal information, order history and activity into one space, giving users a consistent way to manage their interactions across the platform.

What It Solves
  • Centralised account management — keeps personal and activity-related information in one place
  • Easy order tracking — helps users access previous and ongoing purchases
  • Consistent post-purchase experience — connects transactions with the user's broader Grouppal journey
Reflection

My Takeaways

👥

Team

Working across a product with multiple business categories and user journeys taught me the importance of aligning early on priorities and dependencies. It helped me understand how decisions in one part of the experience could influence the broader product.

🛍️

Super Application

Designing the Super App shifted my thinking from "What feature are we building?" to "What is the user trying to accomplish?" This helped shape journeys that could support very different intents from discovering a product to finding and booking a service.

✎

Design

The biggest challenge was making a wide range of choices feel simple. I learned to use hierarchy, progressive disclosure and contextual navigation to give users freedom to explore without making the experience feel overwhelming.

Thank You

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