Tejaas Tamilselvan
Grouppal — Case Study

Scaling merchant operations without increasing complexity.

Role
Associate Senior UX Designer
Scope
Research, UX strategy, wireframes, UI
Client
Grouppal
Context

Why are we solving this problem?

Market

Merchants manage orders, inventory, customers, teams, transactions and growth activities across multiple workflows.

Product

As merchants add products, services and employees, keeping everyday operations organised becomes increasingly difficult.

Impact

Grouppal needed a unified experience that could bring these connected activities together without overwhelming merchants.

My Role & Team

I'm an Associate Senior UX Designer.

I contributed to the end-to-end design of Grouppal's Merchant Portal, from understanding the merchant ecosystem and defining information architecture to designing workflows, interactions and reusable UI patterns.

Shivi Ravisankar
Lead UX Designer
Aakash Raju
Senior UX Designer
Varun KR
Associate Senior UX Designer
Krishanthan S
Senior UI Designer
Approach

Proactive Discovery

MAP

Understanding the Merchant Ecosystem

We mapped the merchant ecosystem and key workflows to understand how products, services, orders, customers, teams, and transactions connect, uncovering opportunities to simplify everyday operations.

SIM

Identifying Opportunities to Simplify

By looking across these workflows as one connected system, we identified common patterns and made everyday merchant operations more efficient.

Findings

Insights From Discovery

Operations are interconnected insight — connected product, order and transaction flows
01

Operations are interconnected

Managing a product can lead to an order, a transaction, a customer interaction and eventually a business decision. These workflows need to work together rather than exist as isolated experiences.

Unique workflows insight — flexible product and service business models
02

Unique workflows

Grouppal supports merchants dealing with products, services or both. The experience needed enough flexibility to accommodate different business models without creating separate systems.

More features, less complexity insight — predictable navigation as the platform expands
03

More features, less complexity

As the platform expands into teams, campaigns, offers and other business functions, the underlying experience needs to remain predictable and easy to navigate.

Execution

Design Strategy

Super Dashboard screen — business performance, operations and key actions in one hub
01 / 05

Super Dashboard

The Approach

Designed the dashboard as a central hub for business performance, operations and key actions, prioritizing the information merchants need to understand their business at a glance.

What It Solves
  • Quick business overview — gives merchants a snapshot of key metrics and activities in one place
  • Faster access to key actions without digging through modules
  • Less navigation — brings critical information together in one view
  • Helped merchants act on business signals without switching between areas of the portal
Teams screen — employees, attendance, leaves and tasks in one workspace
02 / 05

Teams

The Approach

Brought employee-related activities into a single workspace covering employees, attendance, leaves and tasks. Rather than treating each activity as a separate function, the experience connects the different aspects of managing a merchant's team.

What It Solves
  • Centralised team management — employees, attendance, leaves and tasks from one workspace
  • Better workforce visibility and faster access to employee information
  • Simplified coordination by keeping team operations connected within the portal
  • Reduced tool switching for day-to-day workforce tasks
Inventory screen — stock visibility and product management
03 / 05

Inventory

The Approach

Created a structured inventory experience that brings product information, stock visibility and inventory actions into a single workspace, making it easier to scan while keeping key management actions accessible.

What It Solves
  • Better inventory visibility — quickly view stock levels and product availability
  • Faster stock management with fewer steps to act on inventory needs
  • Reduced operational effort by removing the need to switch between product workflows
  • Made it easier to keep listings accurate as inventory changed
Products & Services screen — unified management for both offering types
04 / 05

Products & Services

The Approach

Designed the platform to accommodate merchants who operate through different business models — whether they sell products, offer services, or both. Product and service management follow familiar patterns while adapting to the needs of each offering.

What It Solves
  • Unified product & service management within one platform
  • Flexible business support that accommodates different merchant models
  • Consistent experience across product and service workflows
  • Reduced setup effort when merchants offered both products and services
Bookings screen — dedicated appointment scheduling workflow
05 / 05

Bookings

The Approach

Extended the service management experience into a dedicated booking workflow, allowing merchants to move from managing a service to managing the appointments associated with it. Key booking information and actions are organised around the merchant's operational needs.

What It Solves
  • Centralised booking management — appointments and services in one place
  • Better booking visibility with a clear view of upcoming appointments
  • Reduced operational effort in day-to-day service scheduling
  • Made it easier to spot scheduling conflicts before they became problems
Reflection

My Takeaways

👥

Team

Working with product and engineering taught me how to balance business requirements with technical constraints, while clearly communicating the reasoning behind UX decisions and iterating based on feedback.

🏬

Merchant

Designing for merchants showed me how products, services, orders, inventory, customers, teams and transactions are deeply interconnected. Understanding these relationships helped me design workflows around how merchants actually run their business.

✎

Design

Working across multiple modules strengthened my ability to design scalable UX patterns rather than isolated screens. Establishing consistent navigation, tables, forms and interaction patterns helped create a cohesive experience across the entire merchant portal.

Thank You

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